Design

Thinking through the design work is worth spending a little time over – better to understand the objectives from the start than go round and round in circles later on when the deadline approaches.

As always we must maintain the corporate style. But equally we need to fit well into the range of materials or advertising already in existence, to ensure a consistent and sustainable customer experience and relationship. The design must reflect the message contained in the piece, and most importantly identify with those it is aimed at.

The design must reflect the message contained in the piece, and most importantly identify with those it is aimed at.

So the first thing is to identify the profile of those it is aimed at – what imagery and language they respond to, what makes them feel reassured and confident in the product or service you are presenting to them. Having conveyed the right tone, we can make sure you get the right response.

Latitude28 pulls upon a resource of proven professionals from photography to illustration, we value experience but foster new talent, by doing so we execute a quality yet contemporary finished product. We understand the difficulties of supplying a full brief at the outset – but as long as you know what works when you see it, we can get the job done. At Latitude28 we ask, and then we listen.

Our Clients

PEARL & QUEENIE

We worked with Pearl and Queen to create the brand identity for their new boutique jewelry store in the heart of the Hastings Old Town. They had a small budget and a short deadline before the store was opening. The brief was to design an Identity that gave a luxurious , feminine feel but was also simple and authentic. The final identity was used on a variety of collateral including business cards, bags, jewelry boxes and in-store graphics.

TEKTONIC

We have a long established relationship with Tektonic. In 2008, we helped them re-brand themselves and designed a new Identity to reflect the dynamic changes they were making. This was applied across all collateral including company stationary to exhibition stands and banners

MARTIN EVERETT

We worked with photographer Martin Everett to develop his brand Identity. A neutral color palette was used to create an Identity that was simple and elegant. We also created a website for him to portfolio his work

Products and Services

Advertising, branding, brochures, CGI, copywriting, computer 3D design, concept visualisation, corporate identity, custom airbrushing, digital, graphic design, icons, illustration, informational design, leaflets, line drawing, logos, magazines, office stationery, on-pack design, packaging design and prototypes, photography, POS, posters, reconstructional illustration, super-photorealistic illustration, sustainable design, technical illustration.